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Identify media persons and develop contacts
A useful first step is to follow reportage on health related issues in the local newspapers and journals. This can lead to the identification of specific media persons who are report on these issues. Once these media persons are identified it can be useful to get in touch with them, provide them with information about the advocacy issue and key messages by inviting them to events, providing them with press releases, briefing kits, human interest stories and so on. Media persons especially those associated with daily publications need information on a very regular basis, and would like to be in touch with reliable and credible sources. It is necessary to build a relationship of respect and mutuality with some media persons.
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