|Community Monitoring in Health Resources for the Practitioner|
Press releases are concise news items describing an event or issue of significance. They are the easiest way to get in touch with the media, and when there is a good relationship with the media persons they start looking forward to such press releases, because it gives them a news item without having to work too hard to get it. However it is important to realise that press releases should be prepared for newsworthy items and not all activities undertaken as part of advocacy. Too many press releases may lead to their devaluation. Press releases may be prepared for events, in response to news and events relating to the issue of concern, release of a research report, on anniversaries and commemorative days and so on. When preparing press releases it is necessary to be careful about the newspaper deadlines.