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Press Conference
A press conferences is organised when the information that has to be shared is ‘very significant’. Thus a press conference can be organised to share information about the issue like the release of a report or even to respond to some government announcement or a judgement from the Supreme Court or if there is a celebrity who is willing to endorse the issue. However while a press conference allows for greater interaction with members of the media, leading to greater elaboration of the issue and hopefully a better articulated news item, it can also lead to problems if the preparations are inadequate and questions posed by the media cannot be handled with appropriate data and consistent messages. It is useful to prepare printed handouts and briefing kits for the media persons, and also have space for one to one interaction between the spokesperson and any media person who would wish to do so. Preparation is paramount in a press conference.
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